Investment approach
Rouse Limited works on developing a diversified financial portfolio, and aim to create the most risk-effective investment portfolio for the client as possible.
At an initial meeting, we will work through a risk profile questionnaire to ascertain your approach to investment risk and to understand your plans for your future. Then we’ll use our expertise to develop the most optimal investments portfolio for your risk profile and interests.
The first step for us is to identify the asset allocation appropriate for your investment. We generally invest against a number of asset classes including:
Cash
Equity
Fixed Interest
Commercial Property, and
Other forms of investment
This last category can include investments which are normally non-correlated to the other asset classes, such as hedge funds or even fine wine.
From this selection, we will develop six different portfolios along the graph of the efficient frontier (see our How we invest your money page), each with a mix of asset classes. This then allows us to create an optimal investments portfolio which is reviewed regularly to ensure it meets your risk profile.
We will usually spread our portfolios across a number of fund managers and funds. We’ll also blend passive management with active fund managers. We’ll work closely with fund managers, talking to them and attending presentations to ensure that they are performing as we expect, and working hard for you and your money.
At Rouse Limited we don’t rest on our laurels. We regularly review the funds to assess performance against their peers. If we have concerns about the performance of a fund and decide to switch managers, we will consult with you. In an effort to maintain the correct asset allocation we will rebalance the portfolio regularly.
Finally, we are constantly looking for new ways of investing your money and researching the best financial returns. Recently we have reviewed investments in wine, art, teak and ground rents, as well as the more traditional asset classes. We work hard with your money, and like to see that others do too.


